Roberts has been covering Colorado’s floors for over eight decades.

Since 1941, when Mr. Robert Wolfe established and incorporated Roberts Floor Coverings, we’ve been providing high quality flooring to discerning buyers in Denver and across Colorado.

The original store was located at Colfax and Franklin and remained there for 70 Years. We have been in our current location on West 8th Ave since 2011.

Pat Rounds joined Roberts in 1964 as a young and ambitious salesman. The store was small and sold carpet and some linoleum.

In 1965, the historic South Platte River flood caused hundreds of millions of dollars of damage in Colorado, requiring thousands of property owners to replace ruined flooring. The store expanded that year to include more carpet lines (residential and commercial) and more hard surface products as well as paint and wallpaper to meet the demands of the area. These events established Roberts as a premier design center.

Pat and Patti Rounds bought Roberts Floor Coverings in 1986 and worked together for 30 years. Since then, their son Rob joined them, making this a multi-generational, family-owned and operated business. In 2001 Rob purchased the business and is continuing the tradition of superior customer service and design excellence.

Rob Rounds, President

Rob was born and raised in Denver. He established a passion for music and art at a young age, and this love would steer his career for 25 years.

Rob is no stranger to Roberts. He worked as the warehouse manager in his late teens while studying Electronic Engineering. He then worked in almost every facet of the music business from professional musician to electronic tech, importing and exporting, manufacturing, sales and customer service.

After living in Washington state for 17 years, he was ready to get back to Colorado. 2014 brought Rob back into the fold with Roberts – with his business knowledge and love for design it just made sense.

Rob is addicted to design and remodeling shows, and is constantly redesigning his own home with his wife and daughter.

Danny Lowrance, Sales and Design

Danny hails from Oklahoma where he grew up loving fishing, baseball, and singing. As a kid, Danny wanted to be a pro baseball player/ touring musician in the off-season. While that didn’t happen, He did become a touring singer for several years.

Danny has a passion for sales and customer service. Danny is a “people person,” and he truly loves working with customers to find solutions for their design needs. He has been in the business since 1993, and has been with Roberts since 2003.

Danny still loves singing, and most recently sang in a Journey tribute band. He gets out fishing and golfing whenever he can.

Jillian Rowe, Sales and Design

Jillian grew up just outside of Boston, Massachusetts, and attended Endicott College where she earned a Bachelor of Science in Interior Design. She has been in the flooring industry for 11 years.

Jillian joined Roberts in 2016 and loves being able to use her design background to help clients make selections that fit their home and style. “I enjoy the challenge that comes along with project management. Every day is different and that keeps me on my toes.”

Jillian lives with her husband, Derek and their dogs, Max, Peanut and Astro. “I enjoy going to the gym, hiking, and am always up for a home improvement project.”

Helping you design the floors where life happens.